& User Generated Content
It's becoming more common that we are more inclined to listen to a relatable fairly small (under 10 k followers) influencer than an A-Lister.
We check on metrics like engagement with followers, reach and demographics of audience to be sure we choose the right influencers for your campaign.
Influencer marketing has a great ROI.
User generated content (UGC) is the content that comes from fans who may not have any kind of following aside from their personal contacts but wish to tell everyone they know about it. When we can orchestrate that to happen in a big way, it's a successful UGC campaign.