A large part of success with SEO (Search Engine Optimisation i.e. being found on Google) is down to your content, descriptions on your website and your regularly updated blog.
SEO starts on-page with optimising the content on your page and then goes into a variety of off page and technical SEO techniques all aimed at helping you be more visible online.
At UnWordy when we build a website we start you off with the basics of SEO on page optimisation. And when we review or write website content we check for key words.
By building SEO effectiveness over time your website is increasingly well discovered on the first page of Google by your potential clients.